This site is owned and operated by Rutherford Wilkinson plc ("RW"). Your privacy on the Internet is of the utmost importance to us. At RW, we want to make your experience online satisfying and safe.

Because we gather certain types of information about our users, we feel you should fully understand the terms and conditions surrounding the capture and use of that information. This privacy statement discloses what information we gather and how we use it.

About Us

This is a privacy policy for Rutherford Wilkinson plc.

Our main homepage on the Web is located at

http://www.rwplc.co.uk

The full text of our privacy policy is available on the Web at http://www.financialtipsonline.com/privacy.html

Users may go to their latest email communication from us and look at the very bottom for information on how to opt-in or opt-out of our mailing lists.

We invite you to contact us if you have questions about this policy. You may contact us by mail at the following address:

Rutherford Wilkinson plc
21-23 Brenkley Way
Newcastle upon Tyne
Tyen and Wear
NE13 6DS

You may contact us by email at trevor.clark@rwplc.co.uk  
You may also call us at +44 (0191) 2173340.

Dispute Resolution and Privacy Seals

We have the following privacy seals:

• Dispute Resolution: You may contact us to resolve any Privacy Disputes you feel this policy does not cover.

Data Collection

P3P policies declare the data they collect in groups (also referred to as "statements"). This policy contains 1 data group. The data practices of each group will be explained separately.

Group "Information"

We collect the following information: Usage tracking
 

RW tracks user traffic patterns throughout all of our site. However, we do not correlate this information with data about individual users. RW does break down overall usage statistics according to a user's domain name, IP Address, browser type, and MIME type by reading this information from the browser string (information contained in every user's browser).

RW sometimes tracks and catalouges the search terms that users enter in a search function, but this tracking is never associated with individual users. We use tracking information to determine which areas of our sites users like and don't like based on traffic to those areas. We do not track what individual users read, but rather how well each page performs overall. This helps us continue to build a better service for you.

• Click-stream data
• HTTP protocol elements
• HTTP cookies
• Search terms
• Given Name (First Name) *
• Family Name (Last Name) *
• Home e-mail address *
• Business mailing address *
• Work telephone numbers *
• Work e-mail address *
• Organization Name *
• Mailing address *
• Online Address Information *
• Physical contact information *

*only for orders via web

At the user's option, we may also collect the following data:

• Home mailing address (only for orders via web and phone)
• Home phone number (only for orders via web and phone)
• Home fax number (only for orders via web and phone)
• Business telephone numbers (only for orders via web and phone)
• Financial information (only for orders via web and phone)

This data will be used for the following purposes:

• Completion and support of commerce on this site.
• Web site and system administration.
• Anonymous Research and development.
• Anonymous user analysis.
• Anonymous user profiling and decision-making.

This data will be used ONLY by ourselves and our agents. The following explanation is provided for why this data is collected:

We require certain information to process orders for people who wish to order some of our services. Every other method of acquiring information is simply for statistics and anonymous tracking of our site's traffic.

Children

We will never knowingly request personally identifiable information from anyone under the age of 13 without requesting parental consent.

Cookies

We may place a text file called a "cookie" in the browser files of your computer. The cookie itself does not contain Personal Information although it will enable us to relate your use of this site to information that you have specifically and knowingly provided. But the only personal information a cookie can contain is information you supply yourself. A cookie can't read data off your hard disk or read cookie files created by other sites. RW uses cookies to track user traffic patterns (as described above). Our advertising system delivers a one-time cookie to better track ad impressions and click rates.

You can refuse cookies by turning them off in your browser. If you've set your browser to warn you before accepting cookies, you will receive the warning message with each cookie. You do not need to have cookies turned on to use this site. However, you do need cookies to participate actively in some features on the site.

Cookies are used for the following purposes:

• Site administration
• Completing the user's current activity
• Pseudononymous analysis
• Pseudonym-based decision-making
• Research and development

Electronic newsletters (Dispatches)

We offer a free electronic newsletter to users. RW gathers the email addresses of users who voluntarily subscribe. Users may remove themselves from this mailing list by following the link provided in every newsletter that points users to the subscription management page. Users can also subscribe to the newsletters at the time of registration.

USE OF INFORMATION

RW uses any information voluntarily given by our users to enhance their experience on our site, whether to provide interactive or personalised elements on the sites or to better prepare future content based on the interests of our users.

As stated above, we use information that users voluntarily provide in order to send out electronic newsletters and to enable users to participate in surveys. We send out newsletters to subscribers on a regular schedule (depending on the newsletter), and occasionally send out special editions when we think subscribers might be particularly interested in something we are doing. RW never shares newsletter mailing lists with any third parties, including advertisers, sponsors or partners.

When we use tracking information to determine which areas of our sites users like and don't like based on traffic to those areas, we do not track what individual users read, but rather how well each page performs overall. This helps us continue to build a better service for you. We track search terms entered in Search function as one of many measures of what interests our users. But we don't track which terms a particular user enters.

RW creates aggregate reports on user demographics and traffic patterns for advertisers, sponsors and partners. This allows our advertisers to advertise more effectively, and allows our users to receive advertisements that are pertinent to their needs. Because we don't track the usage patterns of individual users, an advertiser or sponsor will never know that a specific user clicked their ad. We will not disclose any information about any individual user except to comply with applicable law or valid legal process or to protect the personal safety of our users or the public.

SHARING OF THE INFORMATION

RW uses the above-described information to tailor our content to suit your needs and help our advertisers better understand our audience's demographics. This is essential to keeping some of our services free. We will not share information about individual users with any third party, except to comply with applicable law or valid legal process or to protect the personal safety of our users or the public.

SECURITY

RW operates secure data networks protected by industry standard firewall and password protection systems. Our security and privacy policies are periodically reviewed and enhanced as necessary and only authorized individuals have access to the information provided by our customers.

OPT-OUT POLICY

We give users options wherever necessary and practical. Such choices include:
· Opting not to register to receive our electronic newsletters.
· Opting not to participate in certain interactive areas, which completely alleviates the need to gather any personally identifiable information from our users

YOUR CONSENT

By using this site, you consent to the collection and use of this information by RW. If we decide to change our privacy policy, we will post those changes on this page so that you are always aware of what information we collect, how we use it, and under what circumstances we disclose it.

POLICY EVALUATION

Microsoft Internet Explorer 6 will evaluate this policy's compact policy whenever it is used with a cookie. The actions IE will take depend on what privacy level the user has selected in their browser (Low, Medium, Medium High, or High; the default is Medium.

In addition, IE will examine whether the cookie's policy is considered satisfactory or unsatisfactory, whether the cookie is a session cookie or a persistent cookie, and whether the cookie is used in a first-party or third-party context. This section will attempt to evaluate this policy's compact policy against Microsoft's stated behaviour for IE6.